American Posters
 Major U.S. Studios mostly use a "One-Sheet" size of 27x40. Most movies also have special versions release for various reasons including: Advance / Teasers, Anniversary, Award, Characters, Different Versions, etc.
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Foreign Posters
 Almost every country has their own style of poster. Some of the more popular collectible foreign posters are British Quads, Australian Day Bills, French Subway Posters, and Belgium Posters.
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RePrint Posters
 A reprint poster is a reproduction of the movie poster that was originally released in the theater. Reprints are primarily divided into 2 major categories: commercial size reprints and theater size reprints.
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Video Posters
 Video posters are posters designed for the release of a movie on videocassette. These were usually hung in video stores.
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DVD Posters
 The poster's design can be either similar to the theatrical released poster's design or have an entirely different image of its own. Somewhere on the poster it will say the word DVD on it.
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Lobby Cards
 These were usually produced in set of 8 (although sets of 4, 10, 12 or 16 are also produced) and each card in the set would have different artwork or photographs featuring scenes from the film.
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Mini Lobby Cards
 Mini Lobby Cards measure 8 x 10 and will usually have the same image as the 11 x 14 cards but with a different border
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Pressbooks
 A press book is a flyer, pamphlet, booklet or book that contains certain information about a particular film. Most include background information about the film, the actors, the crew and other tidbits about the film's history.
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Press Kits
 The term "press kit" is a generic term which has come to mean a specific group of materials distributed to movie theaters or film exchanges to help advertise and promote a film.
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Glossy Stills
 Glossy stills are 8" x 10" photographs, normally black & white. They represent the film's stars and/or crew either from scenes in the movie or on the movie set during the production of the film.
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Banners
 Banners come in a variety of sizes, but most often measure about 3' to 4' in width to 8' to 12' in length, either horizontally or vertically. They are usually printed on vinyl or canvas.
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Mylars
 Box Office Movie Mylars are used in multi-plex theaters to direct patrons to the particular screen they will see their movie in. They are usually in backlit boxes in the box office or over the actual auditorium the movie is playing in.
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Programs
 Most programs, however, consisted of 10 to 20 pages chocked full of color spreads, photographs, biographies, advertisements, stories about the stars, or information on the film's story line.
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Heralds
 U.S. Heralds were made from the 1910s to the 1980s or so. Theaters would order heralds by the thousands and they would then hire people to stand on busy street corners and pass them out to all who walked by. Since the vast majority of people looked at the herald for a moment and then threw it away, it is not surprising that not many heralds survive.
Most heralds are a single sheet of paper that is folded in half, creating four small pages. The front of the herald usually has just the title of the movie and images of the stars (like a small poster) and the two middle pages usually have a lot of information about the movie along with more images (and sometimes these images are found nowhere but the herald). The back page is usually blank for the theater to print in their name and play dates, to let people know where the movie was playing and when. Sometimes one or more of the pages were full-color, and often some of the pages were two-color.
The nicest thing about heralds is that they often represent an extremely affordable way to purchase an original item from a classic movie.
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Color Slides
 Color slides are sent by the studios to theaters, normally through press kits for publicity and advertising purposes. They normally are in color as opposed to the b&w stills that are also sent and quite often have different scenes than the stills.
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Trailers
 Trailers have been around for a very long time. It is the one to three minute preview of a coming movie. Initially they were shown after the major film was shown, hence the name 'trailer'.
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Misc
Other products studios use to try and promote films can include: Hats, Shirts, Buttons, Popcorn Tins, Window Clings, etc.
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